Astonishing stuff

Admittedly, this is a bit of a lazy blog post given that my last was in May 2015, but I felt compelled to post this video of Scot Galloway from NYU. It really is astonishing. Take a look.

 

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Apple Watch: I’ve changed my mind. Just not about the Watch.

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Dick Tracy: Smart Watch Pioneer

Seven months ago, I wrote a post about the Apple Watch and how I was yet to be convinced of the need. Concerned that in the wake of the clamour for wearable tech, I’d suddenly become a Luddite, I decided to immerse myself rather than take the easy, skeptical route.

So in October 2014, I became one of the first owners of a LG G Watch R, which at the time was certainly the smart watch of choice.

I duly installed Android Wear on my HTC One and ensured I did all I could to exercise every feature of my new watch. On several occasions I even publicly addressed my wrist to ask for directions, drawing inevitable what-a-muppett looks from those around me.

But try as I might, I just couldn’t realise the value. Android already bombards users with notifications so if anything, having them duplicated on my wrist was actually an irritation. When I run, I’m not interested in analyzing the minutiae of pace and heartbeat. The fact I’m still alive after a 10k is sufficient for me. And if someone calls me, my phone tells me. If I’m too far away from my phone, the watch won’t ‘see’ it anyway. Changing watch faces is fun but that hardly constitutes the case for as opposed to the case against.

I tried, I really did. But its probably testament to the level of interest in wearable tech that a month later, someone bought the watch on eBay for more than I paid for it.

Days away from the launch of the Apple Watch, have I changed my mind? Well, yes and no. Yes, in that I’ve changed from an Android phone to an iPhone (those notifications and the lack of decent OS-level management of them eventually drove me to distraction) and no, in that I’ve still yet to be convinced about the Apple Watch.

Maybe sending someone my heartbeat will change my mind. Or maybe just running 10k and remaining alive will be enough.

Cross-device publishing finally exists!

In May last year, I wrote a post relating to the abundance of systems (or rather posters and presentations of systems) claiming to represent the much-vaunted ‘content-goes-in-here-and-comes-out-working-everywhere’ solution.

At the time, I was working as Chief Product Officer at an international agency. The agency worked with many brands, all of which had a significant interest in – if the many presentations, posters and banner ads were to be believed – the myriad solutions available to them.

The problem, as it turned out after much research, was that none of the systems actually delivered on the claims. Sure, some excelled in one area or another, but none provided the ability to assemble, animate, integrate and measure the same content across the many devices our brand customers demanded. This represented a real challenge, especially as I was under pressure to propose a solution for a retail client desperate to provide its customers with an interactive derivative of their catalogue on iPad.

Working closely with the tech team, we architected a solution that drew upon some of the elements of some of the systems available. It was never going to be a scalable platform solution, and would certainly mean that processes and workflows would have to be duplicated to produce subsequent catalogues, but at least it would provide the vehicle for our client to launch an attractive, ecommerce-enabled catalogue on the iPad. It was pretty successful as well, going straight into the Guardian’s Top30 iPad apps list – much to the joy of our client. Everyone was happy. Until the second catalogue.

You see, the inevitable impact of not having a platform solution, a solution that addresses many of the repeat tasks associated with producing subsequent pieces, is that processes must be repeated. The producers on the project had to repeat tasks; Developers had to repeat tasks; Our customer’s own design team had to repeat tasks. OK, the result was going to look great but the work involved was also great. There was an unavoidable cost implication.

At this point I want to make something clear: I don’t write this blog as a means to publicize or promote. I write it purely as a commentary on what I experience in the industries in which I work. My opinions are my own and they are always considered. I feel it’s important to mention this given that I’m about to refer to a solution, a platform, in which I have a stake.

Let me explain: Having left the agency last year, I joined a small tech company with which I’d been associated a few years prior.  The company intended to launch the supposedly ubiquitous solution I’d been searching for: a SaaS-based platform providing the tools to create, animate, integrate and measure, interactive, shoppable content experiences that work across web, tablet and mobile. Sound simple? Of course not.

A few months ago, the first version was launched. We expected some hiccups and we had them. But since then, thanks to the brilliant product team and the scrum process to which they so diligently adhere, we have released no less than 20 new versions. And last night, we went live with undoubtedly the most significant version to date.

I’m not going to use this post as a feature list, or even explain the significance of yesterday’s update. All I’m going to do with absolute confidence, is say the solution, apparently ubiquitous in May last year, finally exists. It really does.

And guess what? the first live App, produced by Conran, with no need for coding whatsoever,  went straight into the Guardian Top30 iPad apps list! (This time for a fraction of the cost to the customer…)

The website is here. The product is truly impressive. And yes, mine is a thoroughly considered opinion!

It’s been ages since my last blog post..

Bless me, God of Blog, for I have sinned. It’s been ages since my last post. Not because I’ve been holed up in a Venezuelan jail, or conducting a magazine-style off-the-grid experiment, or lost my fingers navigating the north face of Everest, but simply because I’ve been ridiculously busy.

By way of contrition, I’ve drafted a couple of new posts, I intend to write very soon. So there.

You can’t have your privacy and eat it

Amid the furore over the bungled EU Cookie law there seems a real hysteria over ‘Online Privacy,’ with some effectively suggesting the term constitutes an oxymoron (a bit like ‘English summer’).

Take a few minutes to watch the below TED video featuring Gary Kovacs, CEO of Mozilla…(article continues below the video)

Ostensibly, Kovacs’ points are alarming. But before we get all ‘Outraged of Surrey’ about it, isn’t this what the Web was meant to be all about? Wasn’t it all about providing content relevant to the individual rather than generically to the entire online population? Without some form of identification associated to the individual, how is any Web mechanic supposed to provide relevance? You can’t have your online privacy cake and eat it.

I think the problem here is actually one of definition. Privacy is black-and-white. A lack of privacy implies an invasion, therefore a Bad Thing. However, if instead we talk about (and provide) transparency, then things change fundamentally.

If the language around this emotive issue was based upon providing transparency as opposed to removing privacy, then I believe attitudes would change entirely.

My Collusion profile after a day at my desk.
(If you watched the video, this would make sense)

Cross-device platform publishing doesn’t exist. Not yet anyway.

Having recently been commissioned to carry out a study of the digital publishing platforms1 currently available, one aspect has become abundantly clear: everyone is chasing the dream.

The dream, depicted as a kind of candy wrapper in posters on the walls of so many publishing exhibition booths, is of a mechanism by which source content is input (one side of the candy wrapper), some magic happens (the candy itself) resulting in packaged experiences available seamlessly across desktop browsers, tablets and mobile phones (the other side of the candy wrapper).

Aspiration?

Sure, platforms exist that cater well for specific devices, and some that cater well for multiple devices, but none by using the same original, designed content, played in a form that works cross-device.  Maybe this is an unrealistic expectation. The tablet user interface for instance, inherently differs from the desktop interface. Swiping makes no sense on the desktop, whilst mouse-over makes no sense on a tablet. Purely from a design perspective then, surely it is impractical to cater for both? And what about differences in format? A page/window/panel/screen (delete as inappropriate) on one device will have a different aspect ratio on another.

In design resource alone, brands looking to publish across as wide a gamut of devices as possible are faced with an expensive undertaking. Cost pressure alone is driving demand.

It may be that initial releases require compromise in design. Alternatively, compromise may be in functionality. Either way, platforms will exist because demand dictates. And whoever caters for the demand, and does so well, is likely to do very nicely.

1Where ‘platform’ is used to describe a mechanism by which source content is input, edited, transformed and published to multiple devices in a format sympathetic to the high design value of a glossy magazine and capable of harnessing the interactivity of digital media.