An interesting article posted by Tricia Duryee on AllThingsD today, appears to confirm, if confirmation were needed, the need for businesses of all kinds to ensure they take mobile into account both for product and for engagement.
The article, entitled ‘Americans Played Anything but Social Games During the Holidays,‘ explains that during the Christmas period, when people are away from work and no longer spending prolonged periods in front of a computer, participation in online games via Facebook dropped considerably.
Whilst it’s no surprise that a great deal of social interaction via Facebook takes place at the workplace, the scale of the apparent dropoff during the holiday period may well raise some eyebrows at Facebook.
Contrast the drop with the gains made in mobile and there’s a clear case to ensure mobile is part of the marketing mix for the coming year. A statement of the obvious perhaps, but the AllThingsD article is the first time I’ve seen activity contrast so markedly during a crucial period for measuring and guaging social attitudes.